Wednesday, 21 June 2023 @ 10:30–12:00
On-site:
University of Vienna
Seminarraum H10
Rathausstraße 19
Stiege 2, Hochparterre
1010 Vienna
Online:
https://univienna.zoom.us/j/68108456728?pwd=SWhOczJxVG1qWlZQYXN6aC85TG81Zz09
Meeting ID: 681 0845 6728
Passcode: Ds&23
We kindly ask for registration: https://urban-futures.at/events/guest-talks/
Digital technologies for nudging and rewarding – the WOM platform and its pilots in Italy
Abstract:
Citizen engagement and empowerment start from individuals' awareness of the social impact of their actions and decisions. Individuals can make a difference and many common goals, including sustainability, can only be achieved through behavioural changes, possibly supported by nudging and rewarding strategies. This seminar presents an anonymous digital rewarding platform, called WOM (Worth One Minute), and its pilot applications in Italy. WOM is a general-purpose voucher system that recognizes the positive impact of actions and activities done by individuals that are capable of triggering positive externalities and contributing to the common good. WOMs are anonymous vouchers without any monetary value; they are just proof of a socially-valuable effort that an individual contributed towards a shared cause. Nevertheless, monetization opportunities can be provided by third party merchants (e.g., shops, service providers, public entities) willing to reward WOM owners by offering discounts on goods or services. The WOM platform has been conceived within a CAPS EU Project and further developed by the University of Urbino. It is now maintained by DIGIT srl, a benefit corporation based in Urbino, where the WOM platform has been widely adopted in 2022.
Bio:
Alessandro Bogliolo is full professor of Computer Systems at the University of Urbino, Italy. He received the Laurea degree in Electrical Engineering and the Ph.D. degree in Electrical Engineering and Computer Science from the University of Bologna, Italy, in 1992 and 1998. From 1992 to 1999 he was with the Department of Electronics and Computer Science (DEIS), University of Bologna. In 1995 and 1996 he was with the Computer Systems Laboratory (CSL), Stanford University, CA. From 1999 to 2002 he was with the Department of Engineering (DI), University of Ferrara, Italy. He joined the University of Urbino in 2002. His research interests include mobile crowdsensing, sensor networks, and digital platforms for sustainability and participatory social innovation. In 2019 he co-founded Digit srl, benefit corporation for digital social innovation. He's rector's delegate for Public Engagement and Cultural Dissemination, Advisory board member of the Digital Skills and Jobs Platform of the European Commission, and coordinator of the European digital literacy campaign called EU CodeWeek.
