Winter talk: Marketing meets Data Science: Predicting Customer Lifetime Value

Prof. Thomas Reutterer, Head of Institute of Service Marketing and Tourism at WU Wien, will speak about data driven marketing.

Abstract: "Information technology and the way customer centric firms interact with their customers changed the face of marketing. Against this background, marketing analysts use data from a firm’s customer transaction database to answer forward-looking questions such as: (1) Which individuals are most likely to be active (or inactive) customers in a future period of time? (2) What will the aggregate and disaggregate purchase patterns look like for a group of customers in the future period? (3) What is the “customer lifetime value” (CLV) of those individuals listed in the firm’s database? In the talk I will highlight methods which aim at answering these questions."


When: Tuesday, December 18th, 2018 at 18:00

Where: Seminarraum (SR) 5 at Fakultät für Informatik (Währinger Straße 29, 1090 Wien)


Here is the link to the event:

© Universität Wien/Barbara Mair